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Why SEO is important for your business

By Terry Ruara. Updated 2 weeks and 5 days ago.

What is SEO and why is it important for your business?

What is SEO?

SEO is an acronym for “Search Engine Optimization”. it is the process of increasing the quality and quantity of traffic to your website to improve its visibility for relevant searches. In simpler words, SEO involves making changes to the website content and design to make it more attractive to a search engine. SEO ensures your website becomes one of the top results on the search engine results page. With good visibility of your site in search results, the more attention you garner from prospective or existing customers to your business.

How SEO works

You may have already noticed that when you type a question into your search engine (Google, Bing, Yahoo, DuckDuckGo, etc.), a long list of links to webpages that could potentially answer your question appear. Have you ever wondered what’s behind those lists of links? Here’s how:

Search engines have bolts that crawl pages on the web and gather information about the all the content on the Internet and puts its in an index. The index is fed through an algorithm to analyze and match all the data with your query and determine the order in which the pages appear in the search results. The O in SEO-Optimization is when the content in your website is modified to meet the ranking factors to help your pages rank higher in search results. Search engines scan the site to determine its ease to read and navigate and the user-friendly sites given higher ranking.

The algorithm takes into account many factors when ranking the search results, below is an illustration of factors from Google’s Ranking Algorithm ;

Why is SEO important for marketing your business?

Search is the primary source of digital traffic for businesses and brands and can be used to complement other marketing channels. People conduct billions of search yearly, often with an intent to gather commercial information about products and services, which makes SEO vital for digital marketing.

The content of the website is important in attracting high ranking on search engines and making connections with site visitors. The more relevant and quality your website content is, the more likely your site link will be ranked higher in search engines, earning more visitors to your page. Once you have attracted visitors to your page, the more effective and engaging your content is, the more likely they will spend more time on the site or even make a purchase.

The secret behind SEO -Search Engine Optimization- is to optimize your site content for both search engines and the site visitors.