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Your business needs an app

By Terry Ruara. Updated 2 weeks and 5 days ago.


Why your business needs an app

Most people believe that mobile applications are exclusively for big name brands and companies,and that’s where they go wrong. Nowadays, as the use of mobile phones gain popularity, where almost every grown up has one, so does the use of mobile apps to gain competitive advantage in a business. More and more small and medium enterprises are following the mobile application strategy which keeps them ahead of the curve.

Averagely, people check their smart phones 150 to 200 times in a day some even more, spending approximately 3hours a day on their phones and 90% of the time is spent using mobile applications. This shows just how much a mobile application is an additional advantage to your business marketing strategy. As a business owner who wants to stand out from your competitors, this should be your main question, “How can I give my brand a competitive edge?” The answer: build a mobile app.

You ever wondered why you need a mobile app when you already have a website, a website is useful for attracting more customers, while an app is useful for retaining the customers and fostering brand loyalty. Enterprises that exclusively rely on websites risk the “buy bye” scenario where a customers purchase and exits the site never to use it again. Lets look at the differences when it comes to their advantages and functionality:

  Website Mobile App
Mechanism of use Enter website URL into browser. Download app, on phone tap on the icon to start up the app.
User interaction User visits, completes their activity and exits. User download the app, push notification enables user communication and engagement ensuring they come back later.
Marketing objective Attracts potential customers Creates loyal customers
Marketing advantage More responsive to queries on the web. Easy to use, better engagement, build brand loyalty. An app is a feature that lives on the user’s phone and user is likely to revisit.

Why Invest in a Mobile App?

Personalized experience for users

When making purchases, users want to a have personalized interaction with the products, services or the brand, where they can view and leave comments and reviews or even complaints. Through these interactions, the clients are able to gain more confidence in the brand, hence they more inclined to make a purchase. The convenience of interacting, browsing and shopping that comes with mobile apps act as gentle reminders that bring customers back to your business in future.

Brand Loyalty

It is important that your business makes true and sincere connections with your clients to foster brand loyalty, and a good user experience provided by mobile apps provides just that. Brand loyalty can be fostered by creating loyalty programs where promotions are tailored according to the customers personal needs and preferences.

Instant access offline and online

This is probably the biggest difference between a website and a mobile app. In order to see a specific page in a website, you need to download the page design elements and graphics, without slow or no internet connection using a website is a problem. A mobile app once downloaded and installed, it can offer basic functionality and content to users with slow internet or in offline mode. Even if the app requires internet connectivity to perform most of the tasks available, the user can get news and information about your brand, view some items or prices of the products offered.

Improved customer engagement

Mobile apps provides a in-built messaging feature where the customers can easily get in touch with you. Customers can easily get information about products and services which increases their confidence in the brand. They can rate and review products easily making it easy for future customers.

In-app and push notifications

The feature of sending instant notifications to the users is a major reason why enterprises should build a mobile app. Push notifications are received on the users device whether they open the app or not. The user can receive promotional and update notifications on a daily basis therefore keeping them updated about the brand. In-app notifications are received when the user uses the application on their device. This notifications allows you to promote products and services hence increasing sales

Faster access

Compared to websites, applications are 1.5 times faster when it comes to performance. Applications store data locally in the device which can be retrieved in a blank of an eye. Websites store data in web servers which normally take a little longer to retrieve depending on the packet sizes and network speed. Website use JavaScript to run functions while apps use frameworks which can be five times faster. Apps will definitely give your users a delightful experience which makes them want to come back.

In conclusion, millions of people spend a lot of time on their phones and more time using mobile app, and your business needs to be present where the customers are. There is no better time to build a mobile app than now, to promote your brand and build loyal customers. Do it and gain a competitive advantage over your competitors.